“Passion is the Genesis of genius” (Galileo Galilei) Without passion, people will not achieve much and will be stuck in a life or a career they do not want. I believe that passion drives us to pursue our dreams and have a purpose in life.
When it come to my personal passion I am a big fan of communication and its forms. Communication is what allows us to connect with people, convey ideas, send messages and be in touch with the world. One form of communication is marketing which is a form of communication between you and your customers with a final goal of selling your product or service to them while communicating a value of a product.
More importantly advertising, my real passion, is an audio or visual form of marketing communication that employs a message to promote or sell a product, service or idea. I believe that this specific form of marketing is the most important in communication as it is what informs the people of either a product or an idea.
Moreover, advertisement is the action that lets all people know and gets attention from the public. I believe that its existence is for the purpose of providing information which is an extremely important element for knowledge and the expansion of information. It appears on television, magazine, newspaper, radio and since the new millennium took a big place on the digital front (internet).
The beauty of advertising lies in the physiology behind it. In order to send a message, we should study the human mind and what affects it and how to convey people using direct and indirect messages. I believe that emotion plays a critical role in connecting to clients; hence using an emotional approach will allow clients to relate to the product/idea being sold, hence remember it more.
In a nutshell, working in advertising allows us to convey information and communication messages. However one needs to love it in order to sell the idea. The topic of advertising is a vast topic with a lot of interesting concepts and facts. Hence, one needs to read and explore before embarking on the advertising career world.